The two most important words we say to our-self. For what we put after we become.

We believe that this body is sacred.
This body is a vessel, and so the I AM refers to the eternal you, the spirit that dwells within.


Born from the heart of yogis, I AM PYLGRYM is a unique fashion offering that focuses on dressing one’s journey beyond the mat and out of the studio with beautiful, free movement, comfortable, colourful, vibrant and mindfully produced goddess lifestyle wear, for every occasion. We’re rooted in the belief that the practice of yoga is not something confined just to the studio, but a holistic life choice. Celebrating the convergence of East and West and inspired by far-off places, I AM PYLGRYM dresses life’s beautiful and mystical journeys for the modern bohemian and gypsy hearted.


She is a seeker. A seeker of truth, a seeker of light, a seeker of connection, a seeker of sacredness, a seeker of extraordinary experiences, consumed by an untameable and insatiable wanderlust. A woman who rises to stand in her authentic self, unashamed and unapologetic, empowered to journey the earth, protecting it and inspiring others to do the same.


I AM PYLGRYM is a conscious fashion brand that seeks to work in harmony with nature and all glorious living beings within it, harnessing the talents of incredible artisans along the way. It’s a brand that seeks to dress people’s journeys, voyages, experiences to create new beautiful stories. It is a brand that believes in doing things with purpose, by taking things slow and making clothes consciously and in small quantities, to cherish forever. We want to be a force for good. To elevate the wardrobes of empowered, free spirited, earth-loving women, by bringing beautiful, inspiring and unique creations to the community. To do all this whilst minimising our impact on the environment, discovering ingeniously crafted fibres from the earth, and giving a voice and platform for the incredible talents of our loved artisans whose voice is often lost. The planet and its people sit very much at the core of everything we believe in and do, and whilst we cannot claim to be perfect, we know that with your support we’ll get there.


Reflecting on our journey since London 2019, we've navigated a rapidly changing world, braving multiple lockdowns and making a bold move to the sunny shores of the Gold Coast, Australia. From our relaunch at The Village Markets to becoming part of vibrant market communities across Northern New South Wales to Brisbane, we're truly humbled by the journey. Our six month pop-up store at Pacific Fair was a dream come true.
In other exciting news: We're thrilled to announce our wholesale debut at Life Instyle Sydney was such a success we went back for a second show! Get ready to explore our stunning transeasonal collections, designed for boutiques and stockists Australia-wide.
With gratitude, we embrace our beginnings, celebrate our growth, and look ahead to a bright future. We're constantly reminded to breathe, slow down, and embrace change with kindness. To our cherished customers and the new goddesses joining our tribe, we can't wait to embark on this exciting chapter together.